Notes from the independent web.
Useful, specific writing for people shipping without a growth team. Start with the problem in front of you, try something small, and keep what works.
Useful answers to awkward early-stage problems
No funnels or growth theatre. Each note starts with a decision you can make or a conversation you can have this week.
How to find your first users when you don’t have an audience
A small, repeatable process for finding relevant people, asking them to try one specific thing and learning from what happens next.
Read the field note →How to ask for product feedback without getting polite answers
Replace “What do you think?” with questions that reveal what somebody tried, expected and could not do.
Read the field note →What to put on a product page before you have testimonials
You can make a credible page with a precise promise, a visible product, honest limits and one low-risk next step.
Read the field note →How to build in public without turning the work into content theatre
A weekly note can help users follow the product without forcing every small task into a personal-brand performance.
Read the field note →Use the board, not just the advice
Find a founder who needs exactly the perspective you can offer.
See what changedThe weekly shipping archiveBrowse the work independent founders put into the world each week.
Add your workPut your product on the boardTell the community what you are building and what would help right now.